{"product_id":"ew-tw75-dual-white-anti-plaque-whitenning-75ml","title":"EW-TW75 Dual White, Anti-Plaque Whitenning, 75ml","description":"\u003cp\u003e\u003cstrong\u003eThe Science of Gentle Brilliance:\u003c\/strong\u003e \u003cbr\u003eFrom the perspective of our research scientists, this toothpaste achieves the \"holy grail\" of whitening: effectiveness without destruction. Standard whitening pastes often rely on coarse abrasives (high RDA) to scrape off stains, which can thin the enamel over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Edelwhite Solution: \u003c\/strong\u003eWe utilize a sophisticated blend of Hydrated Silica for mechanical stain removal and Trisodium Phosphate (TSP) for chemical stain dissolution. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual-Action Power: \u003c\/strong\u003eWhile it whitens, it actively fights the root cause of dullness: plaque. Ingredients like Tetrapotassium Pyrophosphate (TKPP) bind to calcium in saliva, preventing plaque from calcifying into tartar. This keeps the tooth surface smooth and glassy, making it harder for new stains to attach. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e It is the perfect daily toothpaste for anyone seeking a whiter smile without sensitivity, patients with a tendency for calculus (tartar) buildup, and those looking to maintain the results of professional bleaching treatments safely.\u003cbr\u003eHere is exactly what is inside and why it benefits your functional health:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydrated Silica: \u003c\/strong\u003eA gentle abrasive that effectively removes surface stains to reveal a whiter smile without scratching or damaging the enamel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTrisodium Phosphate (TSP):\u003c\/strong\u003e An active stain-dissolving agent that helps break down existing discoloration and prevents new stains from adhering to the tooth surface. It also provides an antibacterial effect.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTetrapotassium Pyrophosphate (TKPP): \u003c\/strong\u003eA powerful anti-tartar agent that binds to calcium in saliva, preventing plaque from calcifying into hard calculus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSodium Fluoride (1450 ppm):\u003c\/strong\u003e Provides bio-available fluoride to fortify tooth enamel, making it more resistant to acid attacks and preventing tooth decay while you whiten.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGlycerin \u0026amp; Sorbitol:\u003c\/strong\u003e Humectants that maintain moisture and provide a pleasant texture, preventing the paste from drying out.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCocamidopropyl Betaine \u0026amp; Sodium Lauroyl Sarcosinate: \u003c\/strong\u003eMild surfactants (foaming agents) that help disperse ingredients and clean the mouth without the irritation associated with harsher chemicals.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow We Differ from the \"Industry Standard\": \u003c\/strong\u003eMany commercial whitening toothpastes rely on harsh abrasives and aggressive chemicals that can damage your oral ecosystem. Anti-Plaque + Whitening is different.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLow RDA (80): \u003c\/strong\u003eUnlike competitors with high abrasion levels (RDA 100+), our formula is scientifically balanced (RDA 80) to clean and polish safely every single day.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNo Sodium Lauryl Sulphate (SLS): \u003c\/strong\u003eWe avoid this aggressive foaming agent that can strip the protective mucosal lining and cause irritation or ulcers.\u003cbr\u003e\u003cstrong\u003eNo Titanium Dioxide:\u003c\/strong\u003e We do not use this whitening pigment, avoiding unnecessary nanoparticles that raise health concerns.\u003cbr\u003e\u003cstrong\u003eNo Parabens:\u003c\/strong\u003e We are free from these synthetic preservatives, which are linked to potential hormone disruption.\u003cbr\u003e\u003c\/p\u003e","brand":"Edel+White","offers":[{"title":"Default Title","offer_id":55038985896321,"sku":"500511","price":5.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/3190\/1313\/files\/500-511packagingfront-2.jpg?v=1768829338","url":"https:\/\/www.edelwhite.com\/en-ch\/products\/ew-tw75-dual-white-anti-plaque-whitenning-75ml","provider":"Edelwhiteswiss","version":"1.0","type":"link"}