{"product_id":"ew-pl70-easy-tape","title":"EW-PL70 Easy Tape","description":"\u003cp\u003e\u003cstrong\u003eThe Physics of \"Fray-to-Clean\":\u003c\/strong\u003e\u003cbr\u003eFrom the perspective of our research scientists, Easy Tape solves the biggest mechanical failure of standard floss: minimal surface contact.Round string simply rolls over plaque. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Expansion Effect:\u003c\/strong\u003e We engineered Easy Tape to be flat for insertion, but upon friction with the tooth surface, it frays 2-dimensionally. This increases the cleaning surface area significantly, allowing the micro-filaments to grab and disrupt biofilm rather than just sliding past it. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDurability: \u003c\/strong\u003eDespite this fraying action, the core remains intact, meaning it does not break even between tight contact points. Who is this for? It is the perfect solution for beginners who find flossing difficult , people with tight interdental spaces, and anyone who needs a visual and sensory motivation to keep their habit alive.\u003c\/p\u003e","brand":"Edel+White","offers":[{"title":"Default Title","offer_id":55038987305345,"sku":"800830","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/3190\/1313\/files\/800-830front.jpg?v=1769599218","url":"https:\/\/www.edelwhite.com\/products\/ew-pl70-easy-tape","provider":"Edelwhiteswiss","version":"1.0","type":"link"}