EW-TW75 Dual White, Anti-Plaque Whitenning, 75ml

EW-TW75 Dual White, Anti-Plaque Whitenning, 75ml

€5,90 EUR
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EW-TW75 Dual White, Anti-Plaque Whitenning, 75ml

The Daily Whitening That Protects as It Polishes
Reveal Your Winning Smile Without Compromising Your Health.

EW-TW75 Dual White, Anti-Plaque Whitenning, 75ml
Art. 500511
€5,90 EUR

We believe a bright smile is a sign of vitality, but we saw a major flaw in the market: most whitening toothpastes are simply too harsh for daily life. We view your enamel as a precious, non-renewable resource; scrubbing it away for a temporary shine is not a longevity strategy.

We wanted to overcome the industry standard of high-abrasion whitening that leaves teeth sensitive and vulnerable. Our vision was to create a "smart whitening" solution—a formula that brightens by cleaning deeply, not by scratching.

We focused on five key strengths: a Dual-Action Formula that fights plaque and stains simultaneously, a low RDA (abrasion) value of 80 that makes it safe for everyday use, active plaque inhibitors like Tetrapotassium Pyrophosphate to stop tartar before it starts, hydrated silica for gentle polishing, and bio-available fluoride to fortify your enamel while you whiten.

We built this to give you a winning smile that is as healthy as it is radiant.

Description

The Science of Gentle Brilliance: 
From the perspective of our research scientists, this toothpaste achieves the "holy grail" of whitening: effectiveness without destruction. Standard whitening pastes often rely on coarse abrasives (high RDA) to scrape off stains, which can thin the enamel over time.

The Edelwhite Solution: We utilize a sophisticated blend of Hydrated Silica for mechanical stain removal and Trisodium Phosphate (TSP) for chemical stain dissolution.

Dual-Action Power: While it whitens, it actively fights the root cause of dullness: plaque. Ingredients like Tetrapotassium Pyrophosphate (TKPP) bind to calcium in saliva, preventing plaque from calcifying into tartar. This keeps the tooth surface smooth and glassy, making it harder for new stains to attach.

Who is this for? It is the perfect daily toothpaste for anyone seeking a whiter smile without sensitivity, patients with a tendency for calculus (tartar) buildup, and those looking to maintain the results of professional bleaching treatments safely.
Here is exactly what is inside and why it benefits your functional health:

Hydrated Silica: A gentle abrasive that effectively removes surface stains to reveal a whiter smile without scratching or damaging the enamel.

Trisodium Phosphate (TSP): An active stain-dissolving agent that helps break down existing discoloration and prevents new stains from adhering to the tooth surface. It also provides an antibacterial effect.

Tetrapotassium Pyrophosphate (TKPP): A powerful anti-tartar agent that binds to calcium in saliva, preventing plaque from calcifying into hard calculus.

Sodium Fluoride (1450 ppm): Provides bio-available fluoride to fortify tooth enamel, making it more resistant to acid attacks and preventing tooth decay while you whiten.

Glycerin & Sorbitol: Humectants that maintain moisture and provide a pleasant texture, preventing the paste from drying out.

Cocamidopropyl Betaine & Sodium Lauroyl Sarcosinate: Mild surfactants (foaming agents) that help disperse ingredients and clean the mouth without the irritation associated with harsher chemicals.

How We Differ from the "Industry Standard": Many commercial whitening toothpastes rely on harsh abrasives and aggressive chemicals that can damage your oral ecosystem. Anti-Plaque + Whitening is different.

Low RDA (80): Unlike competitors with high abrasion levels (RDA 100+), our formula is scientifically balanced (RDA 80) to clean and polish safely every single day.

No Sodium Lauryl Sulphate (SLS): We avoid this aggressive foaming agent that can strip the protective mucosal lining and cause irritation or ulcers.
No Titanium Dioxide: We do not use this whitening pigment, avoiding unnecessary nanoparticles that raise health concerns.
No Parabens: We are free from these synthetic preservatives, which are linked to potential hormone disruption.

Usage

How to Achieve Your Winning Smile. We designed this toothpaste to be your effortless daily brightener.


Our Recommendations:


The Routine: Use it twice daily, morning and night. Unlike harsh whitening treatments, this is formulated for continuous, long-term use.

The Pair: For maximum effect, pair it with our Whitening Brush Head. The combination of the active toothpaste formula and the polishing bristles creates a synergy that amplifies the brightening effect.

The Prevention: By using it every day, you are not just removing old stains; you are creating a "non-stick" surface that repels new pigments from coffee, tea, or food.


Common Questions from Our Community:


Q: Will this make my teeth sensitive?
A: No. We specifically formulated this with a low RDA of 80. This is within the safe range for daily use, unlike many competitor products that are much more abrasive. It cleans effectively without stripping your enamel.

Q: Does it contain fluoride?
A: Yes. It contains 1450 ppm of Sodium Fluoride. We believe whitening should never come at the cost of protection. The fluoride fortifies your enamel against cavities while the other ingredients polish it.

Q: Is it vegan?
A: Absolutely. Our formula is vegan, gluten-free, and free from harsh chemicals like parabens and titanium dioxide. It’s clean beauty for your mouth.

Characteristic

Dual-Action Formula: Simultaneously removes surface stains for whitening and inhibits plaque accumulation for health.

Low Abrasion (RDA 80): Scientifically balanced to clean and polish safely every day, protecting enamel integrity.

Tartar Control: Contains Tetrapotassium Pyrophosphate to prevent the formation of calculus.

Stain Defense: Trisodium Phosphate helps dissolve existing stains and prevents new ones from settling.

Enamel Fortification: Delivers 1450 ppm bio-available fluoride to strengthen teeth against acid attacks.

Clean & Safe: Free from SLS, parabens, and titanium dioxide.

"The plaque control is real. My dentist noticed I had much less tartar at my last cleaning. Plus, my smile looks great. It’s a win-win."

— David M.

The Safe Brightener: Daily Radiance, Zero Regret

Most whitening pastes are too harsh. Our low-abrasion formula (RDA 80) polishes your smile gently, allowing you to use it every single day without damaging your precious enamel.

The Plaque Shield: Stop Stains at the Source — A smooth tooth stays white.

Our active ingredients prevent plaque from hardening into tartar, creating a sleek surface that naturally repels pigments and keeps your smile winning.

The Dual-Force: Clean Health Meets Beauty — Why choose?

We combined powerful stain removal with robust fluoride protection. It’s the multitasking formula that ensures your smile is as healthy as it is beautiful.

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